When the internet got angry, Snickers bars became cheaper
The challenge was to bring Snickers’ global platform “You’re not you when you’re hungry” to life by effectively communicating a real-time promotion that updated every 10 minutes and was valid for one hour only; driving sales and category share of Snickers in 7-Elevens.
The Hungerithm is a hunger-algorithm monitoring the online mood of the nation by analysing social posts daily, changing Snickers prices at every
7-Eleven in Australia. The angrier the Internet got, the cheaper Snickers became.
67% sales increase. 55% category growth. 30m impressions, 4m reach.